Marylou Tyler Credentials – Strategic Pipeline

Marylou Tyler Credentials | Strategic Pipeline LLC

Marylou Tyler is a renowned architect of scalable, predictable sales systems, best known as the co-author of the groundbreaking books Predictable Revenue and Predictable Prospecting. With over three decades of experience spanning software engineering, outbound call center optimization, and enterprise sales consulting, she has helped Fortune 100 companies and high-growth startups alike build reliable revenue engines. Her frameworks have been adopted globally, shaping modern outbound strategies and enabling sales teams to consistently engage and convert high-value prospects.

Blending deep technical expertise with go-to-market strategy, Marylou has recently integrated AI agents into her sales methodologies—automating research, qualification, and outreach logic. Her consulting work over the last 35 years has focused on operationalizing these frameworks across B2B verticals, providing executive teams with the tools to align marketing, sales, and customer success around revenue growth.

First FORTRAN Program Using Punch Cards (1976)

In 1976, computing was transitioning from mainframes to more accessible systems. Programming required meticulous planning due to limited resources and the use of punch cards. This era laid the groundwork for personal computing, with companies like Apple and Microsoft emerging.

BS in Computer Science from UC Santa Barbara; Joined Xerox Data Systems (1981)

The early '80s marked a significant shift as computing moved towards personal computers. Xerox was at the forefront of innovation, and joining Xerox Data Systems placed Marylou at the heart of technological advancements that would shape the future of computing.

Joined Honeywell as Transaction Processing Development Specialist (1986)

During this period, enterprise computing was focusing on transaction processing systems to handle increasing business data. Marylou's role at Honeywell involved working on CP-6 Operating System, contributing to the evolution of reliable business computing solutions.

Specialized in High-End Outbound Call Center Solutions and Sales Process Software (1988)

The late '80s saw businesses seeking efficient customer outreach methods. Outbound call centers became vital for sales, and Marylou's specialization addressed the need for structured sales processes and software to enhance customer engagement.

Fine-Tuned Outbound Call-Center Process Specialization; Created Sales-Process Framework for F100 Clients (1992)

As global markets expanded, Fortune 100 companies required scalable sales processes. Marylou's frameworks provided structured approaches to outbound sales, aligning with the industry's move towards process optimization and efficiency.

Developed & Sold Proprietary Inside Sales Lead Generation Software; Created DRIS Framework & Software (1996)

The mid-'90s introduced the internet to businesses, revolutionizing sales and marketing. Marylou's Direct Response Information System (DRIS) integrated traditional sales methods with emerging digital capabilities, positioning companies for the digital age.

Developed DRIS Analytics Toolkit; Predictive Dialing Call-Set Queueing Software; Enhanced DRIS for Internet Functionality (1999)

With the internet becoming integral to business operations, there was a surge in data-driven decision-making. Marylou's enhancements to DRIS allowed businesses to leverage analytics and predictive dialing, aligning with the industry's data-centric approach.

Developed Customer Satisfaction Survey Framework for Financial Services; Refined DRIS Framework to Support Funded Companies; Fine-Tuned Predictable Revenue Framework with Aaron Ross (2005-2009)

This period emphasized customer feedback and scalable sales models. Marylou's work on survey frameworks and the Predictable Revenue model addressed the industry's focus on customer-centric strategies and predictable growth mechanisms.

Launched Predictable Revenue Framework (2010)

The Predictable Revenue model introduced a systematic approach to outbound sales, resonating with companies seeking consistent growth. It became a cornerstone for sales organizations aiming to build reliable revenue streams.

Published Predictable Revenue Book (2011)

The book "Predictable Revenue" disseminated the outbound sales methodology to a broader audience, influencing sales strategies across various industries and becoming a reference point for building scalable sales teams.

Launched Strategic Pipeline; Expanded Framework to Support Seed and Early-Stage Funded Companies (2013)

Startups and early-stage companies required tailored sales strategies. Marylou's Strategic Pipeline provided these businesses with structured sales processes, aligning with the startup ecosystem's need for scalable growth solutions.

Published Predictable Prospecting; Launched Certification Course (2016-2017)

As sales became more data-driven, there was a demand for advanced prospecting techniques. "Predictable Prospecting" offered actionable strategies, and the certification course empowered professionals to implement these methods effectively.

19 Years of Consulting on Predictable Revenue and Predictable Prospecting Frameworks (2006-2025)

Over these years, Marylou collaborated with diverse clients, adapting her frameworks to various industries. This period saw the integration of technology in sales, and her methodologies evolved to incorporate tools that enhanced prospecting and revenue predictability.

Earned Certificate in Data Science, Machine Learning & Predictive Analytics from University of Texas at Austin (2022)

Recognizing the importance of data in sales, Marylou pursued formal education in data science. This knowledge enabled her to infuse analytical rigor into her sales frameworks, aligning with the industry's shift towards data-informed decision-making.

Developed AI Agents for Components of Published Frameworks (2023-Present)

With advancements in AI and machine learning, Marylou integrated AI agents into her sales frameworks. These agents automated routine tasks, provided insights, and enhanced the efficiency of sales processes, reflecting the industry's embrace of AI-driven solutions.

Marylou Tyler’s career has been a relentless pursuit of systems that bring clarity, structure, and predictability to sales growth. From engineering enterprise software in the early days of computing to pioneering outbound frameworks that have become industry benchmarks, every milestone has been driven by one goal: building a repeatable and scalable path to revenue. Her legacy—from co-authoring Predictable Revenue and Predictable Prospecting to consulting global sales teams—has helped thousands of companies replace guesswork with rigor in how they identify, engage, and convert high-quality leads.

Today, Strategic Pipeline builds on that legacy by embedding AI-powered agents, data science, and insight automation directly into Marylou’s proven frameworks. This evolution enables leadership teams to architect go-to-market systems that produce:

Faster, insight-rich diagnosis of pipeline inefficiencies
AI-assisted prospect research and message personalization at scale
Higher conversion rates through consistent, measurable sales motions

Marylou’s deep technical and operational expertise ensures that clients don’t just build pipelines—they build pipelines that produce predictable revenue. For Leadership teams responsible for revenue growth and looking to eliminate pipeline volatility and accelerate revenue confidence, Marylou’s frameworks offer a trusted, tested, and now tech-enhanced foundation for long-term growth.

Let's Talk Growth

Are you ready to take your sales opportunity creation to the next level? Connect with Bob Kelly and Strategic Pipeline LLC today to build a scalable, AI-driven business development framework that delivers real results

Phone: +1 (714) – 969 – 6213