Good news for those of us who expect immediate return on our investment from our e-mail campaigns!
One of the biggest issues we face in generating the desired 7-9% response rate for outreach lead generation is Salesforce’s deliverability success of those e-mails.
The 7-9% response rate drives continuous improvements in the pipeline. If we don’t reach 7-9% via e-mail, the telephone is used (at the expense of human resource) to bridge the gap in response rate.
Sending e-mails out through Salesforce was (and continues to be) the wildcard in determining whether our e-mails actually made it to the inbox of the recipient.
You can read more about the acquisition of ExactTarget here.