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Cold E-mail Sample

Below is an e-mail I sent out to our community about 6 months ago.

As you read this post, consider the importance of establishing a baseline in building your great sales process. Take to heart the information contained within this post and start implementing the suggestions as soon as you are done reading:

The outbound e-mail template below is not the magic bullet.
It may not even get you one response. What I hope it will do
for you is eliminate this mystique around what an e-mail
template looks like so that you’ll:

1. sit down,
2. grab 20 or so dead contacts from your database,
3. send out the e-mail,
4. see what happens,
5. tweak and make better (note titles that respond or
days and times that people respond for example)
6. go to step 2

After spending over an hour with a “not-a-good-fit” prospect
yesterday, I realized they have no concept of the power of
outbound lead generation. Do you think like these people?

Read this: The only way you control how many qualified
opportunities you generate is by reaching out to customers
and starting conversations. Call it hunting,
cold-calling 2.0, whatever. You’ve got to generate
conversations, not wait for the conversations to come to you.
If you wait, you will not make your numbers.

You will not:
– make enough money,
– have enough freedom,
– reduce your stress,
– make money through enjoyment.

I’m not saying you should not have an attraction program in
place (the marketo’s and hub-spot’s of the world), but it
SHOULD NOT be your primary method of generating leads. You need
a mix (page 105 of our book).

This template is one I’ve used to triple my lead generation
production in 90 days. I mention it in the webinar on our resources
page: predictablerevenue.com/resources (look at item 3)

Listen to the webinar to start to piece together the steps of what
to do after someone responds. The e-mail is only the beginning.
Our Predictable Revenue process is what brings it all together.

Here’s the e-mail:

subject: Can you point me in the right direction?
email body:


I’m sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that
resonates with your ideal customer] and how I might get in touch
with them?

Thank you,

Marylou Tyler
Chief Conversation Starter
XYZ Company
1234 Main Street
Des Moines, IA 50309

Now I challenge you.

1. Send this out as is, or craft your own (it
will probably be better than mine).
2. Send out 20 right now. Now, please.
3. If you don’t get a response, craft another e-mail.
4. If you get a response, woo-hoo. What’s your next step?

Write to me and let me know how you’re doing.

In Category: Email

Marylou Tyler

Process expert, speaker, co-author of top-10 business e-book - Predictable Revenue - Turn Your Business Into a Sales Machine. Create predictability in your sales pipeline by systematizing the steps from initial conversation through qualified opportunity

Show 1 Comment
  • Trent Dyrsmid March 21, 2013, 12:17 am Link Reply


    I just found your book on Amazon and that led me to your site. Thanks so much for sharing your cold email template. I think it’s absolutely brilliant because most people do actually want to be helpful AND you are not trying to sell them anything.

    I used to use a very similar approach on the phone many years ago. My first call was always to ask “who is in charge of making decisions for X WHEN AND IF you plan to upgrade X at some point in the future?”

    This took the pressure off the recipient of my call (I’m not trying to sell you right now) and worked extremely well for me.


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