Viewing: Are-We-A-Fit

Marylou, I’ve generated a great lead… now what?

You sent the cold e-mail and received a positive response – a referral. Now what? What should you say? What do you do next? How do you feel? Uneasy, lost, or confident? Let’s look at two possible scenarios for handling this new lead. Scenario #1: Meet Brenda. Brenda is a business developer for a tech […] Read more